Scientific Content for Social Media
Company
Checkpoint Surgical
Skills Applied
- Concept development
- Storyboarding
- Art direction
The Strategic Need
Promotion of the CHECKPOINT NEUROSHIELD™ chitosan membrane focused on the product’s unique biomaterial and its potential benefits for nerve healing. The challenge was to make this information appealing and engaging for social media channels.
The Creative Solution
We created a “checklist” animated video using custom iconography to represent the key attributes of chitosan. I developed the storyboard and language and worked with a freelancer to animate the icons.