Should I feel guilty that I chose my company tagline based on a ChatGPT suggestion? When the whole AI-generated content thing reared its ugly head, I resisted. I thought, surely this will result in crappy, soul-less content and is just morally wrong. But I was tempted…

Writing about medical devices is a unique challenge, where the need for creative copywriting must coexist with the strict regulatory landscape. As a marketer, you may find yourself navigating a regulatory gauntlet when tasked with writing copy for a medical device launch.

How do you avoid a global branding gaff? Here’s a small sampling of some of the funniest and most epic global branding fails of all time…

Sometimes in our haste to demonstrate our value as marketers, we jump to a tactical solution without really understanding why. Or we agree to tactics that are poorly vetted. The 5 whys can ensure you are starting from a position of purpose.

Discover the art of gracefully handling unsolicited marketing suggestions from your non-marketing colleagues. Explore effective questions to ask, and turn unexpected ideas into valuable assets for your marketing efforts.

Learn how to transform a single content asset into a rich harvest of multiple assets for various marketing tactics. Then discover how to integrate these assets strategically to build your brand, generate leads, and engage prospects throughout the buyer’s journey.