Company
Checkpoint Surgical
Skills
- Project management
- Content writing
- Blog writing
- Script writing and storyboarding
The Strategic Need
Checkpoint Surgical aimed to create patient awareness of a surgical procedure called Targeted Muscle Reinnervation (TMR) for treating post-amputation nerve pain. While well-known to the company’s nerve surgeon customers, the procedure was less well-known to patients as a non-drug option for treating pain.
The Creative Solution
We created a patient-facing website designed to educate potential TMR candidates about the procedure. Called TMRnerve.com, the website also provides a mechanism for matching TMR patient candidates to TMR surgeons through a physician finder feature.
I managed this project from the inception and developed all optimized page content in consultation with the company’s subject matter experts and the site’s medical director. We engaged a digital agency to build the site, manage technical SEO and social media.
The Results
Over two years, through a combination of digital and traditional marcom tactics, TMRnerve.com has become the go-to resource for patients suffering from post-amputation nerve pain. The site has achieved top 10 search engine rankings, even out-ranking high-authority academic and institutional sites.
