Emotionally Resonant Social Media Video
Company
Checkpoint Surgical
Skills Applied
- Storytelling
- Scripting/storyboarding
- Video editing
The Strategic Need
In early 2020, Checkpoint Surgical executive management directed Marketing to leverage storytelling in the company’s marketing communications. At the same time, the Checkpoint Head & Neck stimulator had been identified for growth. The handheld device was favorably positioned favorably against more technologically complex stimulation methods requiring capital equipment and additional personnel.
The Creative Solution
I considered that a surgeon’s primary instruments are, in fact, their own hands. I scripted and created this simple social media video to tell the story of a surgeon’s hands.
“One in four surgeons insures their hands. That’s because, no matter how advanced medical technology becomes, you will always rely on your hands…”
Watch the video for the rest of the story!