Dental Distributor Sales Support
Company
COLTENE
Skills Applied
- Concept development
- Layout
- Powerpoint expertise
The Strategic Need
COLTENE’s endodontic business held great potential for growth, but few distributor reps were comfortable selling the products for this complex procedure. They lacked knowledge of the procedure and the endodontic products used with it.
The Creative Solution
Your “Quick Start Guide to Selling Endo” lays out a persuasive economic argument for the distributor rep. In addition, it provides a high-level education of the endo procedure, along with the COLTENE products associated with each step in the process.
I worked with the endo product manager on content and our in-house graphic designer to develop the infographics. COLTENE’s direct sales force used this deck to strengthen the partnership with their distributor counterparts in selling endo.